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Top 100 global licensors: this year's list of Top 100 licensors runs the gamut from traditional evergreen properties to new brands creating buzz in the industry, but one thing they all have in common is the ability to grow the bottom line and capture consumer interest

Source :
License!. April, 2009, Vol. 12 Issue 3, p19, 22 p.
Publication Year :
2009

Abstract

The License! Global Top 100 licensing companies accounted for almost $160 billion in retail sales of licensed products out of the total market of almost $192 billion worldwide. In a [...]

Details

Language :
English
ISSN :
1521611X
Volume :
12
Issue :
3
Database :
Gale General OneFile
Journal :
License!
Publication Type :
Periodical
Accession number :
edsgcl.200183514