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Behavioral consistency and inconsistency in the resolution of goal conflict

Authors :
Laran, Juliano
Janiszewski, Chris
Source :
Journal of Consumer Research. April, 2009, Vol. 35 Issue 6, p967, 18 p.
Publication Year :
2009

Abstract

The existence of a passive guidance system that unconsciously guides behavior in the resolution of goal conflicts is proposed. This system is sensitive to the effects of behaviors on goal activation and encourages similar future behaviors or results in goal achievement.

Subjects

Subjects :
Conflict (Psychology) -- Management
Consumer behavior -- Psychological aspects
Goals (Psychology) -- Research
Company business management
Advertising, marketing and public relations
Social sciences

Details

Language :
English
ISSN :
00935301
Volume :
35
Issue :
6
Database :
Gale General OneFile
Journal :
Journal of Consumer Research
Publication Type :
Academic Journal
Accession number :
edsgcl.199820966

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