Rising tide across the pond

Coca-Cola Enterprises Pres Henry Schimberg discussed growth in Europe. Schimberg believes it is important to interest the youth market and that growth is long term. Merchandising will be strong and employee training will be pervasive. It is also important to respect the culture and mores of the countries that the company will be entering.
In addition to its vast North American franchise, Coca-Cola Enterprises (CCE)--the world's largest bottler--is now the exclusive Coke franchisee for Great Britain, Netherlands, Belgium, Luxembourg and most of France. Last [...]