How Seventh Avenue stole the snow industry

Seventh Avenue, New York, NY, designer clothes manufacturers of have been successful in marketing their snowboard-inspired collections mainly because skiwear and boardwear are increasingly becoming high-fashion clothing. Among these Seventh Avenue design houses are Tommy Hilfiger, DKNY, Nautica, Armani, Ralph Lauren/Polo Sport and Boss. These companies hope to improve their market share through the introduction of new product lines together with massive marketing promotion.