Maintain trust by adding value

It is important for financial advisers to make a conscious effort to earn and maintain the trust of their clients. Aside from the fact that maintaining existing clients is cheaper than finding new ones, satisfied customers benefit companies by bringing in referrals and generating word-of-mouth advertising. Insurance agencies can demonstrate their trustworthiness by providing added value to their customers. The values-based approach to selling financial services focuses on the entire well-being of clients rather than just on their financial soundness. It entails linking clients' financial stability to their mental, physical and spiritual health. The use of this approach will convince clients that their financial advisors really care about them.