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Tesco accreditation scheme believes in Nurture over Nature

Authors :
Barker, Michael
Source :
Grocer. March 7, 2009, Vol. 232 Issue 7895, p33, 1 p.
Publication Year :
2009

Abstract

Tesco has rebranded its Nature's Choice accreditation scheme as Nurture and introduced a new on-pack logo in a bid to more dearly communicate the programme's ideals to consumers. While Nature's [...]

Subjects

Subjects :
Tesco PLC -- Marketing
Tesco PLC -- Services
Tesco PLC -- Customer relations
Supermarkets -- Marketing
Supermarkets -- Services
Supermarkets -- Customer relations
Company marketing practices
Business
Business, international
Food and beverage industries

Details

Language :
English
ISSN :
00174351
Volume :
232
Issue :
7895
Database :
Gale General OneFile
Journal :
Grocer
Publication Type :
Periodical
Accession number :
edsgcl.197596662

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