Activewear specialists fight designers at own game; lines taking on more of a collection look

Manufacturers of activewear are updating their offerings in an attempt to ward off the growing competition posed by such designers as Ralph Lauren and Tommy Hilfiger. This new approach is expected to be reflected in the exhibits of such activewear specialists as Crunch Menswear and Ocean Pacific. The approach strives to enable wearers to project an active image, even if they did not live active lifestyles.
NEW YORK -- As more and more designers such as Tommy Hilfiger and Ralph Lauren continue to penetrate the activewear market, active companies are fighting back with updated lines giving [...]