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Steve Riggio

Authors :
Schrage, Michael
Source :
ADWEEK Eastern Edition. August 18, 1997, Vol. 38 Issue 33, p1Q16, 6 p.
Publication Year :
1997

Abstract

Barnes & Noble is betting that the printed word will be a best seller in cyberspace. Barnes& Noble sued Amazon.com for its claim that it is the world's largest bookseller. [...]

Subjects

Subjects :
Barnes & Noble Inc. -- Management
Booksellers -- Management
Book publishing
Publishing industry -- Management
Company business management
Publishing industry
Advertising, marketing and public relations
Business, general

Details

Language :
English
ISSN :
01992864
Volume :
38
Issue :
33
Database :
Gale General OneFile
Journal :
ADWEEK Eastern Edition
Publication Type :
Periodical
Accession number :
edsgcl.19691153

Tools

Authors Abstract Subjects Details