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Digging for comsumer gold in buying habits
- Source :
- Computerworld. July 21, 1997, Vol. 31 Issue 29, p73, 2 p.
- Publication Year :
- 1997
-
Abstract
- When CUC International, Inc. and HFS, Inc. merge this fall, the combined company will have 168 million consumer records. Talk about a marketing gold mine ripe for data mining. CUC […]
Details
- Language :
- English
- ISSN :
- 00104841
- Volume :
- 31
- Issue :
- 29
- Database :
- Gale General OneFile
- Journal :
- Computerworld
- Publication Type :
- Periodical
- Accession number :
- edsgcl.19649458