He made them squirm but what does BBC poll mean? With Waitrose voted the surprise winner in a BBC Watchdog poll, what exactly can we learn about consumers from the results?

Authors :: Dinkovski, Noli
Source :: Grocer. Feb 28, 2009, Vol. 232 Issue 7894, p14, 2 p.
Publication Year :: 2009
Abstract: [ILLUSTRATION OMITTED] It was the one they all wanted to win. Representatives from the UK's leading supermarkets had been wheeled into the BBC TV studios and had already sat through [...]

Subjects :: Supermarkets -- Surveys
Supermarkets -- Market share
Consumer behavior -- Surveys
Consumers -- Surveys
Company market share
Business
Business, international
Food and beverage industries

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