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Betting the ranch on trucks; is the domestic industry locking itself into the same product trap it fell into in the early 1970s?

Authors :
Keller, Maryann
Source :
Automotive Industries. May 1997, Vol. 177 Issue 5, p19, 1 p.
Publication Year :
1997

Abstract

Not many years Japanese consumers bought the same white sedan. A bold family might buy a white sporty coupe. That was the concept that created extraordinary wealth for Toyota, Japan's [...]

Details

Language :
English
ISSN :
10994130
Volume :
177
Issue :
5
Database :
Gale General OneFile
Journal :
Automotive Industries
Publication Type :
Periodical
Accession number :
edsgcl.19447973