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Betting the ranch on trucks; is the domestic industry locking itself into the same product trap it fell into in the early 1970s?
- Source :
- Automotive Industries. May 1997, Vol. 177 Issue 5, p19, 1 p.
- Publication Year :
- 1997
-
Abstract
- Not many years Japanese consumers bought the same white sedan. A bold family might buy a white sporty coupe. That was the concept that created extraordinary wealth for Toyota, Japan's [...]
Details
- Language :
- English
- ISSN :
- 10994130
- Volume :
- 177
- Issue :
- 5
- Database :
- Gale General OneFile
- Journal :
- Automotive Industries
- Publication Type :
- Periodical
- Accession number :
- edsgcl.19447973