Luxury-car makers suffer: European companies adjust strategies as consumers shift

The downturn in the global economy has affected the earnings of luxury car makers BMW AG, Daimler-Benz AG, and Audi AG, but they are better positioned to weather the financial crisis because of high cash reserves and low debt. Article discusses the companies' recently-reported earnings and sales, liquidity, incentives to buyers, new-product development, and prospects of recovery.