Crafting a winner: print-driven revenue backed up by a level-headed online strategy

Authors :: Pettas, Joanna
Source :: Folio: the Magazine for Magazine Management. January, 2008, Vol. 37 Issue 1, p33, 1 p.
Publication Year :: 2008
Abstract: Craft, sister publication of O'Reilly Media's Make, launched in fall 2006 and is doing something relatively radical in an age of constant digital innovation--it's driving revenue mostly through print subscription [...]

Subjects :: Electronic publishing -- Services
Publishing industry -- Services
Periodicals -- Company sales and earnings
Periodical publishing -- Services
Electronic publishing
Publishing industry
Electronic publication
Business

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