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Environmental management by marketing decision-makers in financial services

Authors :
Clark, Terry
McKee, Daryl
Source :
Journal of Business Research. Feb, 1997, Vol. 38 Issue 2, p161, 10 p.
Publication Year :
1997

Abstract

Researchers found that marketing managers at savings and loan associations under stock governance took strategic action to manage their environments during the period of deregulation. This action differed distinctly from environmental decision-making by managers of S&Ls under mutual governance during this period.

Details

ISSN :
01482963
Volume :
38
Issue :
2
Database :
Gale General OneFile
Journal :
Journal of Business Research
Publication Type :
Academic Journal
Accession number :
edsgcl.19371435