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Environmental management by marketing decision-makers in financial services
- Source :
- Journal of Business Research. Feb, 1997, Vol. 38 Issue 2, p161, 10 p.
- Publication Year :
- 1997
-
Abstract
- Researchers found that marketing managers at savings and loan associations under stock governance took strategic action to manage their environments during the period of deregulation. This action differed distinctly from environmental decision-making by managers of S&Ls under mutual governance during this period.
Details
- ISSN :
- 01482963
- Volume :
- 38
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Journal of Business Research
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.19371435