Back to Search
Start Over
How to design smart business experiments
- Source :
- Harvard Business Review. Feb, 2009, Vol. 87 Issue 2, p68, 9 p.
- Publication Year :
- 2009
-
Abstract
- Guidelines are presented to assist companies in developing successful test and learn functionality. Key components are developing and refining a hypothesis, securing adequate managerial training to conduct the experiment, and setting up processes for learning capture.
- Subjects :
- Business creativity -- Methods
Business creativity -- Management
Business creativity -- Comparative analysis
Experimental studies -- Management
Experimental studies -- Usage
Organizational learning -- Methods
Organizational learning -- Management
Company business management
Business
Business, general
Subjects
Details
- Language :
- English
- ISSN :
- 00178012
- Volume :
- 87
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Harvard Business Review
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.193408933