IN-STORE : Shopping Technology; The growth in importance of in-store marketing is all about having the technology to provide solutions that help marketers gain a competitive edge. Graham Medcalf reports

MLA

Medcalf, Graham. “IN-STORE : Shopping Technology; The Growth in Importance of in-Store Marketing Is All about Having the Technology to Provide Solutions That Help Marketers Gain a Competitive Edge. Graham Medcalf Reports.” New Zealand Marketing Magazine, May 2008, p. 38. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.193004084&authtype=sso&custid=ns315887.

APA

Medcalf, G. (2008, May 1). IN-STORE : Shopping Technology; The growth in importance of in-store marketing is all about having the technology to provide solutions that help marketers gain a competitive edge. Graham Medcalf reports. New Zealand Marketing Magazine, 38.

Chicago

Medcalf, Graham. 2008. “IN-STORE : Shopping Technology; The Growth in Importance of in-Store Marketing Is All about Having the Technology to Provide Solutions That Help Marketers Gain a Competitive Edge. Graham Medcalf Reports.” New Zealand Marketing Magazine, May 1. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.193004084&authtype=sso&custid=ns315887.