IN-STORE : Shopping Technology; The growth in importance of in-store marketing is all about having the technology to provide solutions that help marketers gain a competitive edge. Graham Medcalf reports

Subjects

Subjects :

Point-of-sale advertising -- Management
Displays (Marketing) -- Management
Signage -- Management
Signage -- Design and construction
Advertising media -- Management
Company business management
Advertising, marketing and public relations
Business
Business, international

Details

Language :

English

ISSN :

01119044

Database :

Gale General OneFile

Journal :

New Zealand Marketing Magazine

Publication Type :

Periodical

Accession number :

edsgcl.193004084