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A set of one's own: TV sets in children's bedrooms

Authors :
Sherman, Steve
Source :
Journal of Advertising Research. Nov-Dec, 1996, Vol. 36 Issue 6, , RC9, p4 p.
Publication Year :
1996

Abstract

In the past 15 years it's safe to say that we've all been amazed by the growth in television programming available to children. Cable, VCRs, and video-games have spread rapidly [...]

Subjects

Subjects :
Television -- Usage -- Research
Television and children -- Research -- Usage
Television viewers -- Research -- Usage
Advertising, marketing and public relations
Business
Enhanced TV
Usage
Research

Details

Language :
English
ISSN :
00218499
Volume :
36
Issue :
6
Database :
Gale General OneFile
Journal :
Journal of Advertising Research
Publication Type :
Periodical
Accession number :
edsgcl.19294306

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Authors Abstract Subjects Details