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A completely different way to sell pianos: instead of endless sales and steep discounts, Capital Music Center of Austin relies on a unique group lesson plan to attract customers and move instruments. In addition to expanding the market, the strategy is the best recession hedge yet
- Source :
- Music Trades. Feb, 2009, Vol. 157 Issue 1, p128, 5 p.
- Publication Year :
- 2009
-
Abstract
- Why does Capital Music Center prominently display a 1930s-era Royal typewriter in its showroom? Its a visual metaphor for a quaint' antiquated tool that has been replaced by something infinitely [...]
Details
- Language :
- English
- ISSN :
- 00274488
- Volume :
- 157
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Music Trades
- Publication Type :
- Periodical
- Accession number :
- edsgcl.192801640