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What iFood Assistant can teach marketers
- Source :
- Advertising Age. January 19, 2009, Vol. 80 Issue 2, 3
- Publication Year :
- 2009
-
Abstract
- 1. Consumers are willing to pay for utility and convenience 2. They will share personal information in exchange for useful ideas 3. Use information gathered in a targeted manner 4. [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 80
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.192504064