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Three-screen, ad-supported content changes 'content,' 'advertising'

Authors :
Schuk, Carolyn
Source :
Broadcast Engineering (Online Exclusive). Jan 20, 2009
Publication Year :
2009

Abstract

Since video started showing up in places other than a TV set, the elephants in the room have been what kind of content, where it should it be and how [...]

Details

Language :
English
Database :
Gale General OneFile
Journal :
Broadcast Engineering (Online Exclusive)
Publication Type :
Periodical
Accession number :
edsgcl.192375829