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Infants' and toddlers' matures with boutiques

Source :
Discount Store News. March 17, 1997, Vol. 36 Issue 6, pA29, 1 p.
Publication Year :
1997

Abstract

Many discount stores have established boutiques to market infants' and toddlers' clothing. Target Discount Stores Inc has opened the Lullaby Club with bodysuits and separates priced from $6.99 to $9.99. Lullaby Club is also the name of Target's baby registry. Venture puts infants's ready-to-wear and layette in one spot. Toddler's sales are dependent on brand names and hot character licenses, including those from Disney and Warner Bros.<br />The birth rate may be flat tening out, but infants and toddlers, apparel sale are still on the rise, fueled in large part by a thriving gift business. The gifts [...]

Details

ISSN :
00123587
Volume :
36
Issue :
6
Database :
Gale General OneFile
Journal :
Discount Store News
Publication Type :
News
Accession number :
edsgcl.19228352