Back to Search Start Over

Marketing in Motion: an 'out of the mailbox' approach to direct marketing

Authors :
Reynolds, Gary M.
Source :
Direct Marketing. December 1996, Vol. 59 Issue 8, p26, 4 p.
Publication Year :
1996

Abstract

The search for innovative and non-traditional marketing techniques led to the creation of 'Marketing in Motion' to provide marketers with unique, turn-key promotions that attract consumer attention, induce trial, and [...]

Subjects

Subjects :
GMR Marketing -- Innovations
Direct marketing -- Methods
Marketing industry -- Innovations -- Methods
Advertising, marketing and public relations
Business
Innovations
Methods

Details

Language :
English
ISSN :
00123188
Volume :
59
Issue :
8
Database :
Gale General OneFile
Journal :
Direct Marketing
Publication Type :
Periodical
Accession number :
edsgcl.19218811

Tools

Authors Abstract Subjects Details