Consumer savvy and intergenerational effects

Subjects

Subjects :

Consumers -- Demographic aspects
Consumers -- Psychological aspects
Intellect -- Demographic aspects
Intellect -- Evaluation
Intelligence levels -- Demographic aspects
Intelligence levels -- Evaluation
Advertising, marketing and public relations
Business
Business, international

Details

Language :

English

ISSN :

14707853

Volume :

50

Issue :

6

Database :

Gale General OneFile

Journal :

International Journal of Market Research

Publication Type :

Academic Journal

Accession number :

edsgcl.191935353