Revamping against the odds

The Business in Focus team looked at four different pharmacies in order to improve business capabilities and profits. The pharmacies ranged from a small run down site with a turnover of 250,000 pounds sterling to a large high street store with a turnover of 1.15 million pounds sterling. A year later, three of the pharmacies, following the advice concerning shop reorganisation, advertising and prioritizing, had increased their turnover by between 12%-40%. The fourth business which was facing increasing competition from other outlets had failed to make change and continued to decline.