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Marketing to a changing America

Authors :
Wylie, Stormy
Source :
Milling & Baking News. Jan 21, 1997, Vol. 75 Issue 47, p30, 3 p.
Publication Year :
1997

Abstract

A television ad for Sunbeam bread shows an American family smiling and laughing as they make sandwiches together. The family is African-American. Mission Foods Corp., a Los Angeles-based tortilla manufacturer, [...]

Details

ISSN :
00914843
Volume :
75
Issue :
47
Database :
Gale General OneFile
Journal :
Milling & Baking News
Publication Type :
Periodical
Accession number :
edsgcl.19079294