'Partnerships for the Future' may hold key to apartment success

Authors :: Page, Robert D.
Source :: National Real Estate Investor. Jan, 1997, Vol. 39 Issue 1, p30, 1 p.
Publication Year :: 1997
Abstract: Strategic alliances were a key to cost-reduction in JPI's development of its Project 2000 luxury apartment prototype, the 528-unit Jefferson Estates community in Richardson, TX. JPI secured deals with companies such as Xencom Communications Inc. and Southwestern Bell to exchange discounts for equipment installation in return for advertising and marketing considerations.<br />JPI is looking toward the future as it continues to capitalize on the emerging 'renter by choice' market with its Project 2000 prototype, Jefferson Estates. The concept behind this new [...]