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- Source :
- The Chronicle of Higher Education. December 12, 2008, Vol. 55 Issue 16
- Publication Year :
- 2008
-
Abstract
- Byline: CAITLIN MORAN Last summer when Villa Julie College became Stevenson University (The Chronicle, July 11), its marketing chief faced a textbook challenge: how to publicize the new name without [...]
- Subjects :
- Government Employees Insurance Co. -- Advertising -- Services -- Marketing -- Names
Universities and colleges -- United States -- Names -- Marketing
Property and casualty insurance industry -- Advertising -- Services
Video production companies -- Services
Company marketing practices
Education
Subjects
Details
- Language :
- English
- ISSN :
- 00095982
- Volume :
- 55
- Issue :
- 16
- Database :
- Gale General OneFile
- Journal :
- The Chronicle of Higher Education
- Publication Type :
- Periodical
- Accession number :
- edsgcl.190354199