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Newsletters lead to profits

Authors :
Flohr, Diane
Source :
Gifts & Decorative Accessories. Dec, 1996, Vol. 97 Issue 12, p65, 3 p.
Publication Year :
1996

Abstract

Giftware store operators should consider creating a personal newsletter that actually gives customers more information than traditional ads and at a lower cost. The newsletter should mirror the personality of the store and should be sent to those names collected on a mailing list. The frequency of the newsletter depends on how much time a store owner has to put it together and how much data should be included in the piece.<br />Are you looking for a new way to communicate with your customers -- one that allows you to share a lot more information at a fraction of the cost of [...]

Details

ISSN :
00169889
Volume :
97
Issue :
12
Database :
Gale General OneFile
Journal :
Gifts & Decorative Accessories
Publication Type :
Periodical
Accession number :
edsgcl.19033417