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Authors :
Brewer, Geoffrey
Conlon, Ginger
Yarbrough, John F.
Cohen, Andy
Marchetti, Michele
Dellecave, Jr., Tom
Kaydo, Chad
Lucas, Allison
Source :
Sales & Marketing Management. November, 1996, Vol. 148 Issue 11, p38, 18 p.
Publication Year :
1996

Abstract

Our Best Sales Forces are thriving in a chaotic marketplace. And no company's doing it better than Hewlett-Packard ADAPT OR DIE. That's the main lesson to be learned from America's [...]

Details

Language :
English
ISSN :
01637517
Volume :
148
Issue :
11
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.19029876