Back to Search Start Over

When you shouldn't go global

Authors :
Alexander, Marcus
Korine, Harry
Source :
Harvard Business Review. Dec, 2008, Vol. 86 Issue 12, p70, 8 p.
Publication Year :
2008

Abstract

Key assessment questions are presented for evaluating whether or not a firm should become multinational. These address management skills and cost-benefit analyses.

Details

Language :
English
ISSN :
00178012
Volume :
86
Issue :
12
Database :
Gale General OneFile
Journal :
Harvard Business Review
Publication Type :
Academic Journal
Accession number :
edsgcl.190195058