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BidAnalyzer: a method for estimation and selection of dynamic bidding models

Authors :
Jap, Sandy D.
Naik, Prasad A.
Source :
Marketing Science. Nov-Dec, 2008, Vol. 27 Issue 6, p949, 12 p.
Publication Year :
2008

Abstract

Online reverse auctions generate real-time bidding data that could be used via appropriate statistical estimation to assist the corporate buyer's procurement decision. To this end, we develop a method, called [...]

Subjects

Subjects :
Kalman filtering -- Usage -- Models -- Analysis
Letting of contracts -- E-commerce -- Models -- Analysis -- Usage
Online auctions -- Analysis -- E-commerce -- Usage
Advertising, marketing and public relations
Business
Online auction
E-commerce
Usage
Analysis
Models

Details

Language :
English
ISSN :
07322399
Volume :
27
Issue :
6
Database :
Gale General OneFile
Journal :
Marketing Science
Publication Type :
Academic Journal
Accession number :
edsgcl.190052114

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Authors Abstract Subjects Details