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Why 3PLs need to build their brand
- Source :
- Supply Chain Management Review. Nov, 2008, Vol. 12 Issue 8, p46, 6 p.
- Publication Year :
- 2008
-
Abstract
- A fast-changing competitive arena has made it more difficult for third-party logistics providers (3PLs) to differentiate their services in the marketplace. But clear differentiation--call it effective branding--is essential to long-term [...]
Details
- Language :
- English
- ISSN :
- 15219747
- Volume :
- 12
- Issue :
- 8
- Database :
- Gale General OneFile
- Journal :
- Supply Chain Management Review
- Publication Type :
- Periodical
- Accession number :
- edsgcl.189743148