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Visa challenges Amex for use of 'platinum.' (American Express)
- Source :
- Card News. October 28, 1996, Vol. 11 Issue 21, p3, 1 p.
- Publication Year :
- 1996
-
Abstract
- Look for access to an increasingly popular term among cardholders and the profits that go with it if New York-based American Express [AXP] loses control of its trademarked 'Platinum Card.' [...]
- Subjects :
- First USA Inc. -- Cases -- Intellectual property
American Express Co. -- Cases -- Intellectual property
Credit and debit card industry -- Cases -- Intellectual property
Intellectual property -- Cases
Trademarks -- Cases
Nonbank credit card services -- Cases
Company legal issue
Intellectual property
Banking, finance and accounting industries
Business
American Express (Credit card) -- Intellectual property -- Cases
Subjects
Details
- Language :
- English
- ISSN :
- 08940797
- Volume :
- 11
- Issue :
- 21
- Database :
- Gale General OneFile
- Journal :
- Card News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.18933513