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Making electronic catalogs work for you

Source :
Industrial Distribution. Nov, 1996, Vol. 85 Issue 11, pT26, 3 p.
Publication Year :
1996

Abstract

Electronic catalogs are marketing tools that feature product specifications prices and other information. Demand printing and other new technologies enable distributors to custom-design, high-quality catalogs ideal for sales presentations. Electronic catalogs are currently distributed through CD-ROM and the Internet which feature different updating requirements, response times and sales applications.<br />Electronic catalogs are one of the hot concepts in distribution. In some cases, these are nothing more than an electronic version of a paper catalog. Some are not even that [...]

Details

ISSN :
00198153
Volume :
85
Issue :
11
Database :
Gale General OneFile
Journal :
Industrial Distribution
Publication Type :
Periodical
Accession number :
edsgcl.18899771