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Global branding: achieving balance: a changing world economy impacts how worldwide packaging strategies evolve
- Source :
- Brand Packaging. Oct-Nov, 2008, Vol. 12 Issue 8, p6, 6 p.
- Publication Year :
- 2008
-
Abstract
- Even in these times of economic turmoil and political conflict, the march toward globalization has never been stronger. Companies around the world are looking toward both established and emerging markets [...]
Details
- Language :
- English
- ISSN :
- 15583570
- Volume :
- 12
- Issue :
- 8
- Database :
- Gale General OneFile
- Journal :
- Brand Packaging
- Publication Type :
- Periodical
- Accession number :
- edsgcl.188847887