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Marketers rethink promotions to accent value; Holiday Inn offers flight vouchers, and TiVo tees up freebies, but figuring out what will resonate with consumers isn't easy
- Source :
- The Wall Street Journal Eastern Edition. Oct 24, 2008, pB5, 1 p.
- Publication Year :
- 2008
- Subjects :
- Holiday Inns Inc. -- Marketing
Holiday Inns Inc. -- Services
TiVo Inc. -- Marketing
TiVo Inc. -- Services
Video equipment industry -- Marketing
Video equipment industry -- Services
Advertising -- Forecasts and trends
Advertising campaigns -- Evaluation
Advertising campaigns -- Forecasts and trends
Hotels and motels -- Marketing
Hotels and motels -- Services
Hotels and motels -- United States
Sales promotions -- Forecasts and trends
Sales promotions -- Evaluation
Company marketing practices
Market trend/market analysis
News, opinion and commentary
Subjects
Details
- Language :
- English
- ISSN :
- 00999660
- Database :
- Gale General OneFile
- Journal :
- The Wall Street Journal Eastern Edition
- Publication Type :
- News
- Accession number :
- edsgcl.187657408