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For CBS, a Hail Mary? Spring forward, fall back
- Source :
- MEDIAWEEK. September 16, 1996, Vol. 6 Issue 35, p48, 2 p.
- Publication Year :
- 1996
-
Abstract
- SPRING FORWARD, FALL BACK In television sports, there is the National Football League, and then there is everything else. Except for the Olympics, no sport or sporting event comes close [...]
- Subjects :
- CBS Broadcasting Inc. -- Contracts
National Football League -- Contracts -- Media coverage
Television broadcasting of sports -- Contracts
Television networks
Football (Professional) -- Media coverage
Advertising, marketing and public relations
Mass communications
Contract agreement
Contracts
Media coverage
Subjects
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 6
- Issue :
- 35
- Database :
- Gale General OneFile
- Journal :
- MEDIAWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.18679524