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Household store brand proneness: a framework
- Source :
- Journal of Retailing. Summer 1996, Vol. 72 Issue 2, p159, 27 p.
- Publication Year :
- 1996
-
Abstract
- INTRODUCTION According to the IRI, the volume market share of store brand grocery items has increased from, 15.3% in 1988 to 19.7% in, 1993. Sales of private label cereals alone [...]
Details
- Language :
- English
- ISSN :
- 00224359
- Volume :
- 72
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Journal of Retailing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.18648437