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The incumbent's advantage

Authors :
MacMillan, Ian C.
Selden, Larry
Source :
Harvard Business Review. Oct, 2008, Vol. 86 Issue 10, p111, 9 p.
Publication Year :
2008

Abstract

The article emphasizes the importance of customer relations to business success, and examines how to avoid losing to competitors due to unmet customer needs. The role of a strategically aligned customer information base in achieving this goal is discussed.

Subjects

Subjects :
Customer relationship management -- Methods
Strategic planning (Business) -- Management
Strategic planning (Business) -- Methods
Customer relationship management
Company business management
Business
Business, general

Details

Language :
English
ISSN :
00178012
Volume :
86
Issue :
10
Database :
Gale General OneFile
Journal :
Harvard Business Review
Publication Type :
Academic Journal
Accession number :
edsgcl.186222503

Tools

Authors Abstract Subjects Details