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'And they told two friends...and so on': RJ Reynolds' viral marketing of Eclipse and its potential to mislead the public

Authors :
Anderson, S.J.
Ling, P.M.
Source :
Tobacco Control. August, 2008, Vol. 17 Issue 4, p222, 8 p.
Publication Year :
2008

Subjects

Subjects :
R.J. Reynolds Industries Inc. -- Marketing
Viral marketing -- Usage
Viral marketing -- Research
Tobacco industry -- Marketing
False advertising -- Research
Company marketing practices
Health
Sociology and social work

Details

Language :
English
ISSN :
09644563
Volume :
17
Issue :
4
Database :
Gale General OneFile
Journal :
Tobacco Control
Publication Type :
Periodical
Accession number :
edsgcl.185693261

Tools

Authors Abstract Subjects Details