Back to Search
Start Over
Political marketing communications planning in the UK and Taiwan: comparative insights from leading practitioners
- Source :
- Marketing Intelligence & Planning. May, 2007, Vol. 25 Issue 5, 483-498
- Publication Year :
- 2007
- Subjects :
- Electioneering -- Comparative analysis
Electioneering -- Marketing
Electioneering -- Planning
Political campaigns -- Comparative analysis
Political campaigns -- Marketing
Political campaigns -- Planning
Company marketing practices
Company business planning
Advertising, marketing and public relations
Business
Economics
Subjects
Details
- Language :
- English
- ISSN :
- 02634503
- Volume :
- 25
- Issue :
- 5
- Database :
- Gale General OneFile
- Journal :
- Marketing Intelligence & Planning
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.185231910