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ROI based sales and marketing
- Source :
- American Salesman. July, 1996, Vol. v41 Issue n7, p22, 7 p.
- Publication Year :
- 1996
-
Abstract
- Return On Investment (ROI) based sales and marketing is the hot topic in our business today, because people want to stop spending money on inefficient and costly sales and marketing […]
Details
- ISSN :
- 00030902
- Volume :
- v41
- Issue :
- n7
- Database :
- Gale General OneFile
- Journal :
- American Salesman
- Publication Type :
- Periodical
- Accession number :
- edsgcl.18515582