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Surviving in a mature market
- Source :
- Sales & Marketing Management. May, 1996, Vol. v148 Issue n5, p62, 4 p.
- Publication Year :
- 1996
-
Abstract
- Soaring above the competition in a saturated industry takes planning and creativity This past January, John E Smith, chairman and chief executive of General Motors, expressed a bold goal for […]
- Subjects :
- Marketing -- Methods
Subjects
Details
- ISSN :
- 01637517
- Volume :
- v148
- Issue :
- n5
- Database :
- Gale General OneFile
- Journal :
- Sales & Marketing Management
- Publication Type :
- Periodical
- Accession number :
- edsgcl.18262494