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Desperados takeover
- Source :
- Grocer. July 19, 2008, Vol. 231 Issue 7864, p59, 1 p.
- Publication Year :
- 2008
-
Abstract
- The UK distributor of Singapore's Tiger Beer is taking over the UK marketing and distribution of Desperados, the French bottled tequila-flavoured beer brand owned by Heineken. Dorking-based Tiger Beer, owned [...]
- Subjects :
- Tiger Beer -- Marketing
Tiger Beer -- Distribution
Beer -- Marketing
Beer -- Distribution
Breweries -- Marketing
Breweries -- Distribution
Brewing industry -- Marketing
Brewing industry -- Distribution
Company marketing practices
Company distribution practices
Business
Business, international
Food and beverage industries
Subjects
Details
- Language :
- English
- ISSN :
- 00174351
- Volume :
- 231
- Issue :
- 7864
- Database :
- Gale General OneFile
- Journal :
- Grocer
- Publication Type :
- Periodical
- Accession number :
- edsgcl.182612870