The games through the NBC lens: gender, ethnic, and national equity in the 2006 Torino Winter Olympics

Analysis of NBC's 2006 Torino Winter Olympic prime-time telecast revealed differential depictions of athletes based on gender, ethnicity, and nationality. Men athletes received most (60%) of the clock-time, constituted the majority (60%) of the top-20 most-mentioned athletes, and received markedly different ascriptions for their successes and failures. Additionally, White athletes received four-fifths of all athlete mentions and constituted 85% of the top-20 most mentioned athletes. Non-American athletes were more likely to be depicted as succeeding because of athletic skill or strength while American athletes were more likely to be depicted as having superior concentration and composure.
No megasporting event (Eastman, Newton, & Pack, 1996) encapsulates the national zeitgeist in the same manner as the Olympic telecast, with 168 million Americans (Ryan, 2006) consuming at least a [...]