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A national footing

Authors :
Cohen, Andy
Source :
Sales & Marketing Management. April, 1996, Vol. v148 Issue n4, p76, 5 p.
Publication Year :
1996

Abstract

As customers demand more services and better prices, companies are increasingly adopting national account programs. The successful ones plan ahead before jumping in In the fall of 1991, a team […]

Details

ISSN :
01637517
Volume :
v148
Issue :
n4
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.18151362