Leveraging family-based brand identity to enhance Firm Competitiveness and Performance in Family Businesses *

Authors :: Craig, Justin B.
Dibrell, Clay
Davis, Peter S.
Source :: Journal of Small Business Management. July, 2008, Vol. 46 Issue 3, p351, 21 p.
Publication Year :: 2008

Subjects :: Family-owned business enterprises -- Surveys
Brand identity -- Surveys
Entrepreneurship -- Surveys
Family corporations -- Surveys
Company business management
Company marketing practices

Tools