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Client/server vendors use financing to seal VAR deals

Authors :
Smith, Tom
Source :
Computer Reseller News. March 11, 1996, Issue n674, p1, 2 p.
Publication Year :
1996

Abstract

Emeryville, Calif.-Client/server software vendors are adding customer financing to their arsenal of weapons in the high-stakes battle for market share and VAR loyalty. Major PC hardware vendors have long used […]

Subjects

Subjects :
Company service introduction
Company marketing practices
VAR
Sybase Inc. -- Marketing -- 00218463
Computer software industry -- Marketing
Value-added resellers -- Marketing

Details

ISSN :
08938377
Issue :
n674
Database :
Gale General OneFile
Journal :
Computer Reseller News
Publication Type :
Periodical
Accession number :
edsgcl.18094545

Tools

Authors Abstract Subjects Details