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The attitude-behavior relationship in consumer conduct: the role of norms, past behavior, and self-identity
- Source :
- The Journal of Social Psychology. June, 2008, Vol. 148 Issue 3, p311, 23 p.
- Publication Year :
- 2008
-
Abstract
- ABSTRACT. The authors used a revised planned behavior model in the consumer domain. The revised model incorporated separate measures of descriptive and injunctive/prescriptive norms, self-identity, and past behavior in an [...]
Details
- Language :
- English
- ISSN :
- 00224545
- Volume :
- 148
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- The Journal of Social Psychology
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.180939914